Privacy Policy
Effective: September 13. 2026 · Last updated: September 13, 2026
Befriend Cows is a California 501(c)(3) nonprofit. We fund partner sanctuaries in India, publish humane education materials, and build free digital tools for small animal charities. This policy explains what personal information we collect through befriendcows.org, why we collect it, who else sees it, and what you can do about it.
Our supporters are mainly in the United States and India, and this policy meets the requirements of both — including India's Digital Personal Data Protection Act, 2023. We have also chosen to extend the protections of the European Union's General Data Protection Regulation to everyone who uses this site, whether or not the law requires it of us.
We have tried to write this in plain language. If anything here is unclear, ask us at info@befriendcows.org and we will explain it.
- Who we are
- Information we collect
- How we use your information
- Our basis for using it
- Cookies and tracking technologies
- Who we share information with
- Where your information goes
- How long we keep information
- Your rights
- If you are in India
- If you are in the EU, EEA, UK or Switzerland
- If you are in the United States
- California Shine the Light
- Security
- Children and young people
- Global Privacy Control
- Changes to this policy
- How to contact us
1. Who we are
The organization responsible for your information — the "data fiduciary" under Indian law, the "business" under US state law, the "data controller" under European law — is:
Befriend Cows
A California 501(c)(3) nonprofit corporation, EIN TK
Email: info@befriendcows.org
2. Information we collect
Information you give us
- When you donate: your name, email address, postal address, donation amount, and the program you chose to support. Card details go directly to our payment processors — we never see or store a full card number.
- When you subscribe: your email address, and your name if you provide it.
- When you contact us: whatever you include in your message, including your name and email.
- When you download a resource or complete an interactive tool: your email address and the answers you give.
Information collected automatically
- Device and connection data: IP address, browser type, operating system, referring page, and the pages you view.
- Usage data: which pages you read, how long you stay, and where you click.
- Session recordings and heatmaps: where you have consented, we record how visitors move through pages — cursor movement, scrolling, clicks, and page transitions. These recordings are configured to suppress the contents of form fields. They are used to find where the site confuses people, not to identify individuals.
Everything in this group beyond what is strictly necessary to run the site is collected only after you consent. See Section 5.
Information from other sources
Our donation platforms pass us the transaction details needed to acknowledge your gift and issue a receipt. If you reach us through a link in an email we sent, our email platform tells us which link you followed.
3. How we use your information
- To process donations, issue receipts, and meet our record-keeping obligations as a registered charity.
- To send you the email you asked for — updates, resources, and appeals — and to let you unsubscribe at any time.
- To answer your questions and provide the resources you request.
- To understand how the site is used, so we can make it clearer and more useful.
- To measure whether our advertising reaches people who care about this work.
- To protect the site against fraud, abuse, and security threats.
- To comply with the law.
We do not sell your personal information. We do not rent or trade donor lists. We do not use your information to build profiles for anyone other than ourselves, and we never use it for purposes you would not expect from the list above. We do not make automated decisions that produce legal or similarly significant effects about you.
4. Our basis for using it
Most of what we do rests on your consent, which you give freely and can withdraw at any time. The exceptions are narrow and specific. The right-hand column names the formal legal basis for readers who need it.
| What we do | Why we are allowed to | Formal basis |
|---|---|---|
| Process a donation you chose to make and send your receipt | You asked us to — this is the service you requested | Contract (GDPR Art. 6(1)(b)) |
| Keep financial and charity records | Required by law | Legal obligation (Art. 6(1)(c)) |
| Reply to a message you sent us | You contacted us and expect an answer | Legitimate interests (Art. 6(1)(f)) |
| Send marketing and campaign email | Your consent | Consent (Art. 6(1)(a)) |
| Analytics, session recording, advertising measurement | Your consent | Consent (Art. 6(1)(a)) |
| Site security and fraud prevention | Required to keep the site and your donation safe | Legitimate interests (Art. 6(1)(f)) |
Where we rely on legitimate interests, we have weighed our interest against your rights and concluded that what we do is what you would reasonably expect and is not intrusive. You can object at any time — see Section 11.
Withdrawing consent is as easy as giving it, and takes effect immediately. Withdrawing does not undo anything lawfully done beforehand — your past donation receipts still exist — but it stops the processing going forward.
5. Cookies and tracking technologies
A cookie is a small file a website stores in your browser. We use them for three things: to make the site and donation checkout work, to understand how the site is used, and to measure our advertising.
Nothing beyond what is strictly necessary runs until you choose. When you first visit, a banner asks you to accept all, reject all, or choose by category. Analytics and marketing technologies stay switched off until you allow them. Rejecting is one click, in the same place, at the same size as accepting.
To change or withdraw your choice at any time, use the Cookie preferences link in the footer of every page. Withdrawing also deletes the analytics and marketing cookies already set in your browser.
Categories
- Essential — required for the site and donation checkout to function. These cannot be switched off.
- Analytics — how pages are found, read, and where people get stuck. Includes session recording.
- Marketing — email platform functionality and advertising conversion measurement.
Cookies we use
| Cookie | Set by | Purpose | Category | Typical duration |
|---|---|---|---|---|
bc_consent | Befriend Cows | Records your consent choice and the date you made it | Essential | 180 days |
__stripe_mid, __stripe_sid | Stripe | Payment processing and fraud prevention | Essential | 1 year / 30 minutes |
_ga, _ga_* | Google Analytics | Distinguishes visitors and sessions | Analytics | 2 years |
_hjSessionUser_*, _hjSession_* | Hotjar | Session recording and heatmaps | Analytics | 1 year / 30 minutes |
__kla_id | Klaviyo | Links site activity to email subscription | Marketing | 2 years |
_gcl_au | Google Ads | Measures whether an ad led to a donation | Marketing | 90 days |
Our donation platforms may set additional cookies during checkout. Because we use Google Consent Mode, Google's tools receive your consent state and adjust what they collect accordingly — when you have not consented, they collect no identifiers and set no advertising cookies.
6. Who we share information with
We share personal information only with service providers who help us operate, and only as much as each one needs. Each is bound by a written agreement to protect it and to use it only on our instructions.
| Provider | What it does for us | What it receives |
|---|---|---|
| Webflow | Hosts the website and form submissions | Anything you submit through the site |
| Stripe | Processes card payments | Payment and billing details |
| Makua | Runs the donation checkout experience | Donation details |
| Givebutter | Donation and fundraising platform | Donation details, donor name and contact |
| Klaviyo | Sends our email and manages subscriptions | Email address, name, email engagement |
| Google Analytics | Website analytics | Usage data, truncated IP address |
| Google Ads | Advertising measurement | Conversion events, advertising identifiers |
| Hotjar | Session recording and heatmaps | Page interaction data, with form contents suppressed |
We may also disclose information if the law requires it, to establish or defend legal claims, or to protect the safety of people or animals. If Befriend Cows ever merges with or transfers its operations to another organization, donor information may transfer as part of that — and we would tell you first.
7. Where your information goes
Befriend Cows is based in the United States, and our service providers are primarily located there. If you are outside the US, your information is transferred to and stored in the United States, which has different data protection laws than your own country.
Where information is transferred out of the European Economic Area, the United Kingdom or Switzerland, we rely on the European Commission's Standard Contractual Clauses — together with the UK International Data Transfer Addendum where relevant — in our agreements with each provider. You can ask us for a copy of those safeguards at info@befriendcows.org.
Our grants to partner sanctuaries in India transfer funds only. We do not share donor or subscriber personal information with our partner organizations. Your name, email address, and giving history stay with us and the service providers listed in Section 6 — they are not passed on to the sanctuaries your gift supports.
8. How long we keep information
- Donation records: five (5) years, to meet tax, audit, and charity reporting requirements.
- Email subscribers: until you unsubscribe, plus a short suppression record so we do not email you again by mistake.
- Enquiries: two years after the conversation ends.
- Analytics data: up to 14 months in Google Analytics.
- Session recordings: up to 365 days in Hotjar.
- Consent records: 180 days in your browser, matching the consent cookie.
When a retention period ends, we delete the information or remove everything that could identify you.
9. Your rights
We offer these rights to everyone who contacts us, wherever you live. We would rather give you control than make you prove which law covers you.
- Know and access — a summary of what we hold about you, why, and who we have shared it with, plus a copy.
- Correct and complete — fix anything wrong or out of date.
- Erase — delete your information, where we have no legal obligation to keep it.
- Restrict — pause our use of your information while a dispute is sorted out.
- Port — receive the information you gave us in a structured, machine-readable format, or have us send it to another organization.
- Object — to any use we base on legitimate interests, and to direct marketing at any time and for any reason.
- Withdraw consent — at any time, as easily as you gave it.
- Complain — to us first, and to your regulator if we do not resolve it.
Email info@befriendcows.org to exercise any of these. We respond within 30 days. We will not charge you, and we will not treat you differently for asking.
We may need to verify your identity first — usually by confirming the email address we already hold.
10. If you are in India
India's Digital Personal Data Protection Act, 2023 gives you specific rights as a Data Principal, and places specific duties on us as a Data Fiduciary. In addition to everything in Section 9:
- Right to nominate. You may nominate another person to exercise your rights on your behalf if you die or become incapable of doing so yourself. Email us to make a nomination.
- Right to grievance redressal. You can raise a complaint with our Grievance Officer, named in Section 18, and we must respond. You do not have to exhaust any other step first.
- Right to complain to the Board. If our response does not resolve the matter, you may complain to the Data Protection Board of India.
- Notice in your language. You may request this notice in English or in any language listed in the Eighth Schedule to the Constitution of India. Email us and we will provide it.
You also have a duty under the Act not to make false or frivolous complaints, and not to impersonate someone else when exercising these rights.
We ask for your consent separately from our terms, in plain language, and itemized by purpose — so that agreeing to one thing does not silently agree to another.
11. If you are in the EU, EEA, UK or Switzerland
Befriend Cows does not have an establishment in Europe and does not direct its fundraising or programs at people there. Even so, we have chosen to apply the standards of the General Data Protection Regulation to everyone who uses this site.
That means every right in Section 9 is available to you in the form GDPR describes it: access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), portability (Art. 20), objection including to direct marketing (Art. 21), and withdrawal of consent (Art. 7(3)). Section 4 sets out the legal basis for each thing we do, and Section 7 describes the safeguards we use when information leaves Europe.
We will respond to any request within one month, and we will tell you if we need longer and why.
If you believe we have handled your information badly, please tell us first at info@befriendcows.org — we would rather fix it. You may also lodge a complaint with the supervisory authority in the country where you live or work.
12. If you are in the United States
Several US states give residents privacy rights. Depending on where you live, these may include the right to know what personal information we collect, to get a copy of it, to correct it, to delete it, to opt out of targeted advertising, and not to be discriminated against for exercising any of them. Everything in Section 9 is available to you regardless of which state you live in.
We do not sell personal information, and we do not share it for cross-context behavioral advertising as those terms are defined under California law.
To opt out of advertising measurement, use the Cookie preferences link in the site footer and switch off the Marketing category. For anything else, email info@befirendcows.org.
An authorized agent may make a request on your behalf with written proof of authorization. If we decline a request, we will explain why, and you may appeal by replying to our response.
13. California Shine the Light
California Civil Code § 1798.83 lets California residents ask once a year for a list of the third parties to whom we disclosed personal information for those third parties' own direct marketing purposes. We do not disclose personal information for that purpose. To confirm this in writing, email info@befriendcows.org.
14. Security
We use HTTPS across the site, keep card data out of our own systems entirely by routing payments through established processors, and limit access to donor information to the people who need it. No system is perfectly secure, and we cannot promise that a determined attacker will never succeed — but if a breach affects your information, we will notify you and the relevant authorities as the law requires, including the Data Protection Board of India and any European supervisory authority where applicable.
15. Children and young people
Our fundraising and our email programs are for adults. We do not knowingly collect personal information from children through this website.
Different countries set the line in different places, and we apply whichever is strictest for the person concerned:
- India — a child is anyone under 18. We must obtain verifiable consent from a parent or lawful guardian before processing a child's personal information, and we do not track children, monitor their behaviour, or direct advertising at them.
- Europe — consent for online services requires a parent or guardian below the age set by each country, which is between 13 and 16.
- United States — we do not knowingly collect personal information from children under 13 without verifiable parental consent.
We publish humane education materials intended for classroom and family use. Those materials are designed so that students can use them without giving us any personal information. Where a teacher or school takes part in one of our programs, we work with the adult educator, and any information about students stays with the school unless a parent or guardian has given us verifiable consent directly.
If you believe a child has given us personal information, email info@befriendcows.org and we will delete it.
16. Global Privacy Control
Browsers vary in how they signal tracking preferences, and there is still no single standard for Do Not Track. Where your browser or an extension sends a Global Privacy Control signal, we treat it as an opt-out of targeted advertising. You can always set your preferences directly through the Cookie preferences link in the footer.
17. Changes to this policy
We update this policy when our practices change — when we add a new tool, for instance, or change how something works. The effective date at the top tells you when the current version took effect. If a change materially affects how we use your information, we will make it obvious, not bury it.
18. How to contact us
For any privacy question, or to exercise a right:
Befriend Cows
Email: info@befriendcows.org
Grievance Officer (for complaints, and as required under India's Digital Personal Data Protection Act, 2023):
Be Friend Cows Leadership
We aim to respond within 30 days, and within one month for requests made under European data protection law.

